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Guided by our Code & Methodology, we are committed to integrating the best Environmental, Social, and Governance (ESG) practices into every aspect of our work.
ENVIRONMENTAL
Prioritizing strong environmental practices, we actively reduce our ecological footprint and contribute to a healthier planet through policies such as remote work, limited travel, recycling initiatives, and more.
SOCIAL
We are committed to social responsibility through our strong focus on diversity, equity, and inclusion, and by making a positive impact in communities in need.
GOVERNANCE
Strong governance underpins everything we do, ensuring transparency, accountability, and ethical decision-making at every level of our organization.
We believe balancing profit with purpose creates lasting value, positioning us for long-term success in a changing world. We are committed to donating a percentage of our annual profits to support charitable organizations.
We are committed to making a difference through education. Our “Sharing Knowledge” initiative, in its first phase, provided training in analytics and artificial intelligence to the players of Atlético Kin. As a low resources small town in Cotopaxi, we choose Pastocalle as the heart of this project.
Our purpose goes beyond developing athletes; we aim to build a foundation of knowledge, preparing them for promising careers in technology and ensuring a brighter, more inclusive future.
SOCIAL
Prioritizing the well-being of our soccer players by ensuring they have access to a safe and comfortable living conditions. Providing a secure home, three nutritious meals, and covering their basic healthcare needs, so they are in optimal conditions to focus on their growth and success.
KNOWLEDGE SHARING
Through the “Renato Pérez Espinosa” program, Atlético Kin players and young individuals from Pastocalle will receive specialized classes in Analytics & AI, Finance Management, Marketing, and more, taught by our team of industry experts. These programs are designed to empower them to improve both their performance and future career prospects.
COMPUTER CENTER
Establishing an education technology center for our players and the community of Pastocalle, providing essential resources such as computers, books, internet access, and learning tools. This infrastructure will allow them to practice and apply their knowledge in real-world scenarios.
This is our eighth class in Data Analysis and Artificial Intelligence, and I feel very happy to be learning new things that help me in my future, improving my performance and that of the whole team.
I liked the course because I learned a lot of things, such as how to analyze data and evaluate our upcoming opponents. This Kin Analytics course also helped me understand my own data, identify areas for improvement, and continue progressing as an Ecuadorian football player.
The Kin Analytics course has been very helpful for our progress as players; we can review our characteristics as well as those of other teams, and with this, we can see what we're doing well and how we could improve.
I really liked the Kin Analytics classes because they help us identify our strengths and weaknesses in the game.
The teachers are excellent. We learned things that we wouldn’t have gotten at other clubs. I am very grateful for that, and now it's time to keep moving forward.
The class I liked the most was the one on KPIs because it helped us identify our strengths and weaknesses on the field. The teachers were a great help, sharing their knowledge with us, which we will put into practice during the game.
In just 6 months, our initiative has achieved significant milestones. Here are some of our standout highlights:
13
Graduates from the Sports Analytics & AI program.
+113
Volunteer hours donated in three months by Kin Analytics.
3
Internships offered to the top students in the Sports Analytics Department
Analytics & AI training to students at Pastocalle's local school.
2024
Analytics & AI II (intermediate level) training for Atletico Kin players.
2025
Identify high performers from Pastocalle community and Atlético Kin to develop them at Kin.
2026
Establish a technology education center in Pastocalle.
2027
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